Aja Shamblee Experience Design
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McDonald's

Interactive Happy Kiosk

About

McDonald’s may be the king of fast food, but even they seek to constantly outdue themselves. Happy Kiosk is an interactive kiosk designed to feed you McD pop culture, social media, and entertaining marketing collateral with the sole goal of increasing user generated content. Because what better way to get people to post about their McDonald’s love than to catch them in the stores while they’re eating? And of course, it would be obsolete if it didn’t also include an ordering system to make picking up your meals even faster.

Team ACD UI Developer Account Manager Marketing Lead Tech Architect CMS Developers
Responsibilities Pitch and present concept Designed UI and brand Interactive design User-generated content research Design reviews Art Direction
74% of consumers rely on social media to inform their purchasing decisions. Nielsen Global Survey of Trust in Advertising So we decided to bring the social content directly to the store. In each kiosk, users can not only browse for the latest promotions and coupons, but also explore social content uploaded by others across Instagram, Twitter and the store kiosk. Coming to McDonald’s with a flock of kids? No problem. Park 'em in front of Happy Kiosk and it'll fill their dome with the latest McD's related trivia, historical advertising and movie appearances to last a lifetime.

A unique shopping experience allows users to pull items from ads directly into their cart. McDonald’s wanted us to bring an entirely new shopping experience into the mix. Visual affordances were overlaid against existing content to indicate interactivity. Once users engaged, a menu would drop down, revealing the cart. The discoverability of this interaction created a wow factor that kept users engaged.

An authenticated menu experience enables users to save favorites, explore offerings and skip the line. With large tap zones, we were able to make the menu accessible to a large range of audiences of all ages and abilities. By favoring items and storing past orders, the system would push recommended items to users based on past purchases.

We targeted specific moments within the shopping experience to encourage social sharing According to a digital research study by eMarketer, 65% of social media users from ages 18–24 evaluate information that is shared on social networks when making a purchasing decision. We capitalized on these findings by tagging social content directly to menu items and giving them opportunities to add and upload their own photos directly from the kiosk.

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